Introduction With online surveys dominating research budgets, it’s easy to assume CATI (Computer-Assisted Telephone Interviewing) is fading. In reality, CATI is becoming more strategic—used where online methods struggle: hard-to-reach audiences, complex topics, low-incidence targets, and markets where digital access or survey fatigue reduces reliability. Between 2024–2026, many teams are rediscovering CATI as a quality-first methodology […]