CATI Services
Computer-Assisted Telephone Interviewing (CATI)
InnResearch delivers high-quality CATI solutions designed for studies where accuracy, respondent verification, and methodological discipline are critical. By combining trained interviewers with structured quality controls, we enable reliable data collection across diverse geographies, industries, and respondent profiles.
Why CATI at InnResearch
CATI remains a critical research methodology when digital-only approaches fall short—particularly for complex questionnaires, senior decision-makers, regulated industries, and markets with uneven digital access. At InnResearch, CATI is executed through a structured, interviewer-led methodology focused on three core principles:
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Interview quality, driven by trained and supervised interviewers
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Respondent authenticity, ensured through verification and screening
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Global compliance, aligned with international data privacy and telecom standards
With operational coverage across 40+ countries, multilingual interviewing capabilities, and robust quality frameworks, InnResearch enables clients to collect decision-ready data they can rely on with confidence.
Where CATI Delivers Clear Advantage
As research requirements become more complex and accountability for data quality increases, CATI continues to play a critical role in modern research programs. While digital methodologies offer scale and speed, they often fall short in situations that require respondent validation, contextual understanding, and disciplined execution. CATI bridges this gap by combining human-led interaction with structured process controls, making it particularly effective in scenarios where accuracy and reliability are non-negotiable.
Higher data reliability and accuracy
Interviewer-led conversations reduce misinterpretation, improve response quality, and enable real-time clarification—resulting in more dependable datasets for decision-making.
1-to-1 engagement for deeper understanding
CATI allows interviewers to probe responses, adapt to respondent context, and capture reasoning behind answers—capabilities that purely self-administered surveys cannot replicate.
Stronger data discipline and standardization
Structured scripts, controlled call flows, and consistent quality checks ensure smoother execution and a more uniform data experience across countries and respondent groups.
CATI is especially valuable for:
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Markets with uneven digital access
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Research in regulated or sensitive sectors
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Studies involving senior decision-makers or experts
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Questionnaires requiring guided explanation or validation
Structured, human-led, and compliant execution for high-integrity telephone research
Our CATI methodology is designed to deliver reliable, decision-ready data through disciplined interviewer-led execution and rigorous quality governance. By combining trained interviewers, structured scripts, and continuous oversight, InnResearch ensures consistency, accuracy, and respondent authenticity across single-country and multi-market studies. This structured approach minimizes bias, reduces data variability, and strengthens confidence in insights generated from telephone-based research—particularly in complex, regulated, or hard-to-reach environments.
INTERVIEWER-LED GOVERNANCE
Ensures consistency, neutrality, and accurate interpretation across interviews
RESPONDENT VERIFICATION
Validates eligibility, consent, and authenticity before data inclusion
QUALITY CONTROLS AT SCALE
Supervised fieldwork with checks embedded before, during, and after interviews
GLOBAL COMPLIANCE
Aligned with international data privacy and telecom standards
Building a verified, compliant, and high-quality CATI respondent base
The quality of CATI insights depends fundamentally on who is interviewed and how they are verified. InnResearch follows a structured recruitment and validation framework to ensure that only legitimate, eligible, and consenting respondents participate in CATI studies. Our approach emphasizes transparency, eligibility verification, and compliance—reducing the risk of misrepresentation, professional respondents, or low-quality participation.
Our respondent recruitment framework includes:
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Targeted sampling aligned to study objectives
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Use of Random Digit Dialing (RDD) and verified calling databases
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Outreach through authenticated mobile and landline sources
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Structured screening to validate identity, eligibility, and relevance
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Inclusion of only consenting and qualified respondents
VERIFIED RESPONDENTS
Only screened, eligible, & consenting participants included
CONTROLLED SAMPLING
Targeted outreach aligned with research objectives
COMPLIANCE-FIRST APPROACH
Aligned with international data privacy & standards
Ensuring consistency, accuracy, and reliability across regions and languages
Effective CATI execution requires respondents to engage in a language they are comfortable with and quality controls that ensure consistency across markets. InnResearch supports multilingual CATI delivery backed by rigorous quality governance—enabling reliable data collection across diverse geographies. Our language and quality framework is designed to minimize interpretation bias, ensure respondent clarity, and maintain uniform standards across all interviews.
Quality Assurance Measures:
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Multi-level call monitoring and supervisor oversight
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100% call recordings maintained for audit and verification
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Back-checks and screening validation protocols
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Standardized quality benchmarks across markets
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Interviewer training focused on neutrality, probing, & compliance
Multilingual CATI Capabilities
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English
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Hindi
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Arabic
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French
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Spanish
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German
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Indonesian
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& as per project requirements
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Filipino
Qualitative methodologies for deeper, context-rich understanding
In addition to CATI, InnResearch supports qualitative research methodologies including In-Depth Interviews (IDIs) and Focus Group Discussions (FGDs). These approaches are designed to uncover deeper perspectives, motivations, and reasoning that cannot be captured through structured questioning alone. IDIs and FGDs are particularly valuable when research objectives require nuanced interpretation, exploratory insight, or an understanding of how opinions are formed individually or collectively.
In-Depth Interviews (IDIs):
IDIs involve one-to-one conversations between a trained interviewer or moderator and a single respondent.
Key characteristics:
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Conducted with individual respondents
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Enables detailed probing, clarification, and contextual exploration
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Inclusion of only consenting and qualified respondents
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Typically guided by client-approved screeners or discussion guides
Best suited for:
Executive interviews, expert opinions, regulated industries, and complex decision-making studies.
Focus Group Discussions (FGDs):
FGDs are moderated group discussions designed to explore shared perceptions and contrasting viewpoints.
Key characteristics:
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Conducted with 6–10 participants per group
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Encourages interaction and diverse viewpoints
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Supports early-stage exploration and concept evaluation
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Moderated using structured discussion guides and controlled facilitation
Best suited for:
Concept testing, exploratory research, brand perception, and message evaluation.
Stable & compliant for high-volume fieldwork
Key characteristics:
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Recruitment based on client-defined criteria and screeners
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Respondent verification and scheduling coordination
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Trained moderators and interviewer support
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Structured discussion management and quality oversight
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Adherence to global data privacy and compliance standards
DEPTH OVER SCALE
Focused conversations designed for reasoning & motivation
CONTROLLED MODERATION
Structured guides with disciplined facilitation
CLIENT-ALIGNED SCREENING
Recruitment based on pre-approved eligibility criteria