In today’s hyper-connected Asia-Pacific (APAC) region, evolving technologies are dramatically influencing how consumers research, engage with, and purchase from brands. With over 60% of global e-commerce revenue coming from APAC, understanding these behavioral shifts is no longer optional—it’s essential for any business targeting this diverse, digital-first market. From the rapid expansion of mobile internet to […]
In the fast-evolving Asia-Pacific region, digital loyalty programs are playing a pivotal role in shaping how brands retain customers and drive long-term value. With the shift towards mobile-first experiences, AI integration, and ESG-aligned rewards, loyalty is no longer just a marketing tool—it’s a business imperative. As digital-savvy consumers demand more from the brands they interact […]
Blockchain technology has turned into a force that is disrupting the global financial market, particularly within the finance and banking industry. American Fintech Council (AFC) recently published its white paper on The Impact of Blockchain Technology on American Fintech which sheds some light on this topic. Key players in this industry have already witnessed the […]
Fintech companies have been springing up across Europe over the past few years, and the space is becoming increasingly competitive as the industry continues to evolve and grow. But why does this region deserve so much attention? It’s due to three key factors that combine to give European fintech’s an edge over the U.S., making […]