Ad Absorption is the process of turning advertising into money. If you’re thinking, That sounds like some kind of weird alchemy, well, you’re right! Ad Absorption can be difficult to explain but easy to grasp once you see it in action. We hope this blog helps you understand how Ad Absorption works and why it […]
If you’re planning to launch your own online business, you need to think about your competition. The fact of the matter is that it will be nearly impossible to generate enough sales to make your business profitable if you don’t have a healthy amount of customers or clients. And in order to have a lot […]
Feasibility studies are indispensable if you’re looking to start up your own business, but many people skip them when they could be incredibly helpful. This article discusses what feasibility studies are and how they can help your business get off the ground successfully. You’ll also find links to additional resources on the topic. What Is […]
What do people think about your organization? What do they want from it? How satisfied are they with what you’re already doing? Public opinion research can answer these questions, but it’s one of the most poorly understood aspects of market research and marketing in general. This blog will tell you everything you need to know […]
When you set out to find answers to a research question, do you know whether you’ll be better off conducting qualitative or quantitative research? Qualitative research focuses on the meanings and interpretations of data, while quantitative research focuses on numerical data that can be analyzed using statistics and other methods. In this article, you will […]
When choosing what method to use for your study, it can seem like there are dozens of different options available to you. It might be hard to know where to start. One method that researchers commonly use, however, is longitudinal research. This type of research involves data collection over an extended period of time, allowing […]
A huge part of running your own business has to do with marketing and sales, but it all starts with the product itself—the thing you’re selling. If the product isn’t something that people want, then you can’t sell it, no matter how hard you try. To avoid this pitfall, it’s crucial to conduct extensive market […]
To stay competitive, businesses need to stay up-to-date on what their customers think of their products and services, but it can be difficult to know how your company compares to competitors and other trends in the industry. Agile market research will provide you with insights you can use to improve your product or service, as […]
Did you know that companies can predict your next purchase, what you will likely buy, and whether or not you’ll like something, all through the use of machine learning? While you may not realize it, ML has already begun to influence your daily life in all sorts of ways – from TV commercials to online […]
What should you expect from automated Business Intelligence (BI) support? What are the pros and cons of this type of support? How can it help your company in your efforts to improve business performance? These are questions that many companies ask when they begin using BI tools, and they’re valid questions given the potential risks […]