To stay competitive, businesses need to stay up-to-date on what their customers think of their products and services, but it can be difficult to know how your company compares to competitors and other trends in the industry. Agile market research will provide you with insights you can use to improve your product or service, as […]
Did you know that companies can predict your next purchase, what you will likely buy, and whether or not you’ll like something, all through the use of machine learning? While you may not realize it, ML has already begun to influence your daily life in all sorts of ways – from TV commercials to online […]
What should you expect from automated Business Intelligence (BI) support? What are the pros and cons of this type of support? How can it help your company in your efforts to improve business performance? These are questions that many companies ask when they begin using BI tools, and they’re valid questions given the potential risks […]
One of the most important steps in starting a new business or launching an existing one into new territory is market research. It’s also one of the easiest steps to ignore or take lightly, but it can be one of the most beneficial ones as well. You may not need to do market research when […]
Though many people believe that the most expensive tool will always be the best, this isn’t always the case in business. When it comes to market research, free tools are just as valuable as expensive ones if you know how to use them effectively. This list of top 5 free market research tools offers some […]
Various people interpret data in different ways. Unquestionably, there has been a technical breakthrough in data collection and analysis. Data collecting has advanced in psychological, economic, and scientific understanding, and social media plays an important role in gathering sentiments. These variables have influenced market research, and the collection of transactional data will change dramatically in […]