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Pawan Tiwari

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To stay competitive, businesses need to stay up-to-date on what their customers think of their products and services, but it can be difficult to know how your company compares to competitors and other trends in the industry. Agile market research will provide you with insights you can use to improve your product or service, as […]

What’s in a name? The answer depends on what you’re naming, and why you’re doing it, of course. The best brands are ones that help their owners stand out from the crowd, creating easy-to-remember and easy-to-understand associations between themselves and the products or services they represent. Here are some practical steps you can take to […]

What should you expect from automated Business Intelligence (BI) support? What are the pros and cons of this type of support? How can it help your company in your efforts to improve business performance? These are questions that many companies ask when they begin using BI tools, and they’re valid questions given the potential risks […]

Various people interpret data in different ways. Unquestionably, there has been a technical breakthrough in data collection and analysis. Data collecting has advanced in psychological, economic, and scientific understanding, and social media plays an important role in gathering sentiments. These variables have influenced market research, and the collection of transactional data will change dramatically in […]

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