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Read more about the article The Importance of Market Research in Product Development

The Importance of Market Research in Product Development

  • Post author:Sukhveer Singh
  • Post published:January 24, 2023
  • Post category:Branding/Business Strategy/Market Research

Product development is a critical process for any business, and market research plays a crucial role in ensuring that products are developed that meet the needs and wants of consumers.…

Continue ReadingThe Importance of Market Research in Product Development
Read more about the article Ad Absorption – The Process of Turning Advertising Into Money

Ad Absorption – The Process of Turning Advertising Into Money

  • Post author:Pawan Tiwari
  • Post published:June 6, 2022
  • Post category:Branding/Consumer Behaviour/Market Research
  • Post comments:0 Comments

Ad Absorption is the process of turning advertising into money. If you’re thinking, That sounds like some kind of weird alchemy, well, you’re right! Ad Absorption can be difficult to…

Continue ReadingAd Absorption – The Process of Turning Advertising Into Money
Read more about the article Brand Management: Never Get Lost In A Crowd Again

Brand Management: Never Get Lost In A Crowd Again

  • Post author:Pawan Tiwari
  • Post published:March 8, 2022
  • Post category:Branding
  • Post comments:0 Comments

What’s in a name? The answer depends on what you’re naming, and why you’re doing it, of course. The best brands are ones that help their owners stand out from…

Continue ReadingBrand Management: Never Get Lost In A Crowd Again

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