Product development is a critical process for any business, and market research plays a crucial role in ensuring that products are developed that meet the needs and wants of consumers. In this blog post, we will explore the importance of market research in product development, its benefits, and how it can be used to validate […]
Ad Absorption is the process of turning advertising into money. If you’re thinking, That sounds like some kind of weird alchemy, well, you’re right! Ad Absorption can be difficult to explain but easy to grasp once you see it in action. We hope this blog helps you understand how Ad Absorption works and why it […]
What’s in a name? The answer depends on what you’re naming, and why you’re doing it, of course. The best brands are ones that help their owners stand out from the crowd, creating easy-to-remember and easy-to-understand associations between themselves and the products or services they represent. Here are some practical steps you can take to […]